At Salt's Smoke House in Ealing Broadway, our Ruby Red bejmat tiles set the tone for the whole dining room. The deep red glaze wraps the interior in warmth, exactly the atmosphere a smokehouse wants its guests to settle into.
Bejmat is the rectangular sibling of zellige, made in the same Fez workshops from the same natural clay. Its slim brick format suits restaurant walls: the surface undulates gently, the glaze pools differently on every tile, and under low evening lighting the walls come alive with texture. Paired with the geometric floor, the tiles give the industrial interior an artisanal counterpoint.
Why bejmat works in hospitality
Restaurants punish their surfaces. Glazed bejmat shrugs off knocks, cleans easily and never looks tired, because irregularity is part of its character rather than a flaw. It is a material that improves the busier the room gets. If you are weighing up formats, our guide to zellige and bejmat tiles explains the differences in depth.
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Fitting out a restaurant, café or bar? Open a trade account for project pricing, order free UK samples, or contact us to talk through quantities and lead times. You can also browse more completed projects.
